Located on West Marshall Street, north of the Siegel Center, the VCU Basketball Practice Facility provides both the men’s and women’s programs with state-of-the-art facilities in one 62,000 square foot, two-story building that will aid in recruiting and player/team development.
The EGD Team worked closely with the architecture team and VCU to strategically scope the comprehensive signage and graphics package of the new Basketball Development Center.

The building provides both the men’s and women’s programs with state-of-the-art facilities in one 62,000 square foot, two-story building that supports recruiting and player/team development. The EGD Team worked closely with the architecture team and VCU to strategically scope the comprehensive signage and graphics package of the new Basketball Development Center.

The signage and graphics package starts at the front door with exterior building branding and signage that can be seen from bustling Broad Street, acknowledging the importance of the building and the basketball programs to the school and community. After entering the building, visitors are introduced to the essence of the program’s brand through a visually immersive lobby. The lobby includes a silver VCU Athletics logo inlaid in a black, mirror, terrazzo floor; black, glass-framed exhibit cases highlighting both the men’s and women’s programs; a nine-screen floor-to-ceiling media wall; two interactive media screens; and a powerful graphic depiction of a key moment in the program’s history rising up through the heart of the building on the two-story central elevator.

The building provides both the men’s and women’s programs with state-of-the-art facilities in one 62,000 square foot, two-story building that supports recruiting and player/team development. The EGD Team worked closely with the architecture team and VCU to strategically scope the comprehensive signage and graphics package of the new Basketball Development Center.

The signage and graphics package starts at the front door with exterior building branding and signage that can be seen from bustling Broad Street, acknowledging the importance of the building and the basketball programs to the school and community. After entering the building, visitors are introduced to the essence of the program’s brand through a visually immersive lobby. The lobby includes a silver VCU Athletics logo inlaid in a black, mirror, terrazzo floor; black, glass-framed exhibit cases highlighting both the men’s and women’s programs; a nine-screen floor-to-ceiling media wall; two interactive media screens; and a powerful graphic depiction of a key moment in the program’s history rising up through the heart of the building on the two-story central elevator.

Virginia Commonwealth University Basketball Development Center

Integration of the brand and a sense team pride continues as visitors move throughout the building. Graphics provide a visual story of the Rams basketball programs by highlighting key moments and players in recent history inside every major space throughout the building. Interweaving brand and signage details, the graphics packages relays the excitement and momentum of the men’s and women’s basketball programs to visitors and players alike.

VMDO provided the full scope of creative art direction for the project, while partnering with Advent for artwork production, fabrication, and installation.

Integration of the brand and a sense team pride continues as visitors move throughout the building. Graphics provide a visual story of the Rams basketball programs by highlighting key moments and players in recent history inside every major space throughout the building. Interweaving brand and signage details, the graphics packages relays the excitement and momentum of the men’s and women’s basketball programs to visitors and players alike.

VMDO provided the full scope of creative art direction for the project, while partnering with Advent for artwork production, fabrication, and installation.

Virginia Commonwealth University Basketball Development Center

“For a recruit to come in and see the ‘wow factor,’ you see the building. Then you walk into the lobby and there’s another ‘wow factor.’ Then you go to the courts and go up in the team lounge and in the locker rooms – every turn it’s a ‘wow.’ We tell a great story in this building about both programs.”

– Tim Lampe Director of Facilities and Siegel Center Operations, Virginia Commonwealth University
The design celebrates the activities within the facility and strives to connect fans and passersby to the VCU Rams basketball programs.
The facility works to function as a ‘good neighbor’ by maintaining a scale that is in keeping with the Carver neighborhood and by using brick book-ends where the glass and metal-shingle building faces older residential buildings.

Client: Virginia Commonwealth University

Location: Richmond, VA

Discipline: Exterior Building Signage, Exhibit, Digital, ADA/Code, Building Graphics

Completion: 2015

Size: 62,000 SF